THESIS BACHELOR DEGREE - ISTHIA

Thesis Bachelor Degree (FR) : Direct booking vs. OTA: Towards new hotel marketing strategies

A long-term project carried out during my MHR degree, in a group of 6 people, which really taught me what it means to work in a group. A 75-page dossier on a fascinating subject combining psychology, theory and fieldwork.

A review that can be useful to a company in implementing new strategies, as well as to consumers in getting to know themselves better.

The project was completed in August 2022.